E-Mail Direct Marketing: Direct mail marketing is a format for email-based campaigns where separate advertisements are sent to a specific list of recipients. Messages, which can be text, HTML, or rich media, look like Web-based ads rather than regular emails. A number of factors distinguish direct email marketing from spam or other less sophisticated email campaigns.

For example, the sender may use customer segmentation techniques to ensure that the message is appropriate for the group it is being sent to and use personalization techniques to target the recipient as an individual.

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