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What Is Online Marketing? Definition, Evolution, And More

Online Marketing allows you to design specific strategies for your type of business, choose the channels where your target audience is, and measure the actions you carry out in real-time. Thus, you gain visibility by optimizing resources.

If you are still unsure what, Digital Marketing is, we will clarify it to you today. We will tell you in detail what online marketing is and the benefits you can obtain for your brand with a well-optimized and objective-focused strategy.

Online Marketing is essential for your business. Knowing what it is, its chief channels, and also its advantages will help you design the best strategies or trust an agency to carry out all actions related to online support.

Digital marketing (or online marketing) is a group of marketing techniques performed in media and internet channels.

It’s about making the most of online resources and opportunities to energize a business or brand effectively.

Digital Marketing is a system to sell products and services to a specific target that uses the Internet through online channels and tools strategically and consistently with the company’s general marketing strategy.

Websites, mobile applications, Social Networks, blogs. Online search engines, Google advertising, social media advertising, email marketing, video platforms, forums, etc. All these channels are part of the world of Online Marketing. From the world of Web 2.0.
Digital Marketing has been applied since the 90s to transfer offline media techniques to the digital universe


As is known, current Online Marketing remains based on Web 2.0. But what is this Web 2.0, and how is it different from Web 1.0?
Let’s see.

In the beginning, Digital Marketing was base on Web 1.0, the web (understood as the broad set of the Internet), one-way. In other words, it did not distance itself from traditional offline media.

A company (or person) had a website as a showcase for its products. The sender issued a message, and also here the communication ended. There was no bidirectionality. There was no online community.

However, in a few years, the Internet revolution arrived and, thanks to a furious technological development, we reached Web 2.0. We arrived at Digital Marketing 2.0.
Web 2.0 is bi-directional. It is collaborative. The figures of sender and receiver no longer exist: everyone can be both at the same time. Feedback is the great protagonist of Web 2.0. She is a community creator.
With this fun video, it will be evident to you the difference between Web 1.0 and also 2.0:


With the popularization of the Internet, traditional advertising techniques were adapted to the online environment. It is how digital marketing emerged, evolving as quickly as technology.

Online marketing uses new media and channels to design plans that help businesses stand out on the Internet and attract more customers. Social media, corporate blogging, email marketing, Google advertising, and also other media are just minor examples of digital marketing.

So, digital marketing is the development of traditional marketing. We have moved from advertisements on the radio, television, or the press to ads on the Internet. From the letters with advertising that flooded our mailboxes, we have moved on to email marketing. We have moved from live product presentations to webinars and also YouTube videos.

The main change (and advantage) is that new technologies allow us to design personalized marketing strategies. Analysis tools help us to know our target audience better. We work with our ideal buyer person or client, offering what they need when they need it throughout the sales funnel. We can even anticipate your future expectations.

Why? Because thanks to online marketing, we know what users are doing online, how they behave on our website or electronic store, and what preferences they have.
Thus, digital marketing does not only serve to sell more. It helps to sell better, optimizing to the maximum the resources that the Internet offers us.


There are numerous online channels and tools where digital marketing strategies, techniques, and also tactics can continue to apply:

Web or blog

Via content strategies, affiliate marketing, inbound marketing, etc.

Social Media Marketing (SMM)

Social networks are authentic channels for many brands.

Search Engine Optimization (SEO)

Increasing a website’s web positioning will make it look in the top positions of search engines. In this way, the possibility of receiving better quality calls increases significantly.

Search Engine Marketing (SEM)

Online advertising movements, both on Social Networks, search engines, or other websites, blogs, forums with banners or videos.

Video platforms

Platforms like YouTube or Vimeo.

Email Marketing

It is the network with the uppermost ROI (return on investment). A good email marketing strategy can generate a lot of sales.

Also read: How To Do Business With Friends

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