To Boost Your Business Marketing
You know there is something else you can do to get your business off the ground, and you still aren’t sure what. There was no scarcity of someone who came to offer you the gold and the Moor, it seemed beautiful, and even so, it did not give you any results. Part of you know that simple things can stand done with little money, but you don’t know which ones.
1. Choose Your Strong Social Network
Everyone tells you that you have to be present on all Facebook, Twitter, and Instagram networks. There are smooth those who tell you when anywhere and how often to post, but I’ve seen that many startups and booming businesses tend to have strong social networks.
Identify yours: the one that gains the most followers or is easier to post and engage with your customers. They might like live broadcasts or photos you share on Facebook, real-time interaction on Twitter (Food Trucks benefited from this medium), your Pinterest fans enjoying your product catalog, or reaching out to a youngster. Public. Via Snapchat.
Identify the network that generates the most visibility and customers. Get used to it, and this is a good start for your social media strategy.
2. Connect With Others Like You
Known as networking, good marketers and people in business have always done: seek to bond. Not everyone will be your customers or suppliers, but you can share ideas, solicit feedback, and even generate alliances that will serve you well in the future.
How to start? Identify your segment before industry and search for activities, from those advertised on Facebook to those of specialized portals. Remember that Entrepreneur organizes several events a year that will allow you to know successes and people like you in search of growth.
Extra tip: never forget to carry business cards with you.
3. Do You Have A Phone? Making Videos
Often, we don’t notice the beautiful machines we have in our pouches: smartphones. Many focus on arranged price, size, or brand but little on the benefits. Videos that you can take through your phone, equipped with high meaning and enhanced sound, may be options for your business.
Whether through a live stream via Facebook, a Q&A session on Periscope, small segments via Snapchat or Instagram, and smooth a video blog on YouTube, you can show off your products, your store, answer frequently asked questions by your customers, or communicate offers. ., in this article, I give you some ideas.To Boost Your Business Marketing
“But Armando, I’ve never remained a good writer, that’s why I don’t get enthusiastic about blogging” was the excuse that broke archives last year among my acquaintances: as I don’t am good, I do not write.
The truth is that all talents develop over time. Now ask yourself: who knows your business better than you? Who can say what they do with more commitment and passion than you?
Go ahead, go to the computer and inscribe. It’s free. Here are some philosophies that may interest your customers and that are easy to write. So tell the world about your business.
5. Don’t They Read Your Ezines? And The Physicists?
They tell you to send emails with newsletters to all your customers and contacts, but you get no response. If you use a similar tool Mailchimp that lets you know how many opened the email or decide not to receive your emails, the situation doesn’t look any better.
Think outside the box: what would be best for your customers? Perhaps a card, brochure, or newsletter short sufficient to read in the bathroom or office waiting room can work. The important thing is that you spring them valuable material to take advantage of those 6 seconds of attention they give you before this paper ends up in the trash.To Boost Your Business Marketing
6. Tell Stories Rather Than Sales Pitches
Do you remember the last time a salesperson came to talk to you about the benefits of their product and the promotion? We rarely remember it because we develop this instinct to run away, but do you remember a friend who expressed to you how they helped him with his car loan, where he found the perfect Christmas present or an item? Did he like it at the supermarket?
Stories are easier to tell and remember because we relate products and services to people and put the benefits in related terms. Who hasn’t had to look for a taxi in the rain and not find it before Uber helps him solve this problem? Who hasn’t heard the story of a proposal in which restaurant ambiance was vital at the moment?
Don’t count the benefits. Tell stories and let people hang in there.
7. Don’t Steal: Show What You’re Doing
Have you ever been given a flyer on the street, looked for where to throw it, and saw it full of the same flyers when you find a boat nearby? It used to be helpful to hand out papers to read on the road, but now that there are phones for information, how are there?
Make yourself known, not only with the video but in a more creative way: coupons, discounts happening the first visit, a glass of wine, a talent on the first purchase, free tastings or tastings, promotions, home delivery. Imagine anything you can give as an extra gift to that person who is not yet your customer and how to continue to fall in love with your current customers so that in addition to continuing to purchase what you offer, they will recommend you.To Boost Your Business Marketing
8. Do You Have A Cell Phone? Record A Podcast
A podcast is an acoustic recording, more like a radio show, that you can greatest and upload to the web for others to eavesdrop on. You solitary have your voice and what it matters to attract someone who can listen towards you in the office, in the car home from work, or on a school trip.
Before, it was complicated not only to register them but to put them online. Now, with phone recorders offering acceptable quality and platforms like Soundcloud or Ivoox that automatically upload your podcasts to iTunes but container also be listened to through an app or via Twitter and Facebook, going out has never been easier.
A word of advice: it’s more fun when there is more than one person because the conversations are generally more enriching with exchanging ideas. Even blog topics can also work for a podcast.
9. Seeking To Be Seen: Staying Present
Even the flies don’t stop at your house? Maybe it’s time to assess your location. Is it attractive to customers? If it is not easily visible on the street, you need to determine how to fix it. A lot of good ideas remain lost due to a wrong placement. Or simply because they stay not seen.
I like to think around Food Trucks and how they’ve handled it – they’re constantly uploading their location and samples of their products to social media. So you can create creative ways for them to see you.
Whether it’s uploading your litany to Instagram or Pinterest, making your voice heard in the streets, leaving coupons for neighbors, handing out cards at stationeries near schools, creating memes and content. Viral that makes people locate you, creativity is the limit. If you don’t think of anything, ask those around you for advice.To Boost Your Business Marketing
10. Work On Your E-Reputation
Have you ever googled yourself? See what you find in your business. Does your location appear on Google Maps? You would be surprised at what remains said on social media. If they leave a recommendation or complaint about your business on Foursquare, you may even know if there is something new about your business.
If, on the other hand, nothing appears, now is an excellent time to start. Create a Google+ account to make it easier for the search engine to find you. If you have journalist friends, give them a sample of your product so they can recommend you to their editor or look in a note, add your business and location on Facebook and Swarm. If you change locations, don’t forget to update yourself on the maps.
Also, I would recommend that if you pay for advertising, it is better to invest that to get them to find you on Google than to pay for flyers. Now, if you famine to do it more structured way, here’s a step-by-step guide.To Boost Your Business Marketing
Also read: Software Fragility What Am I Failing At?
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