Website marketing is the strategic advertising of a website to drive relevant traffic. The goal is usually to attract people who might be interested in a company’s products or services. More traffic to a website means more opportunities to get your value proposition in front of potential customers.
Most website marketing strategies aim to rank high in search engine results pages (SERPs) by implementing search engine optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts will.
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